Smartwool

When Smartwool from Steamboat Springs, CO looks for a place to shoot Skiing, Snowboarding, X-Country Skiing, Telemark Skiing and Trail Running all within 30 minutes of each other they leave Colorado for the Sunshine and Snow of Utah. After waiting for 2 days for a storm to pass, we we're left with nothing but blue skies and snow everywhere.

Todd Meier from Boise, ID working with Jon Gelder of Orca Creative used all real people, skiers, snowboarders, athletes from Utah and Colorado to create realistic lifestyle images for Smartwool's Fall 2010 line of base layers, socks and accessories.

Pictured above (l to r) Chris Jameson, Assistant, Carla and Sam Merrill, "real" skiers from Alpine, UT