Steelcase

Running around like a chicken with its head cut off was the concept of the ad and when an unpredicted storm shows up on the shoot day, concept becomes reality.

Matthew Turley was assigned the first of three ads for Nurture by Steelcase, a line of furniture for the medical field, the other two will be produced in June. Some quick thinking on Matthew's part lead him to run out and grab the landscape background plate before the storm arrived. Leaving only the chicken to shoot on the day. With a small break in the weather the crew was able to capture all the elements needed. Thanks goodness for persistence, talent and photoshop.