Just one of those days

and I mean in a good way. It;s days like these that make you appreciate how lucky we are to do what we do. Spent the day in Montgomery Woods State Park with the crew from Think Again Media (Baltimore, MD) filming a branding piece for T Rowe Price.

Honda Motorcycle!

Comedy and Motorcycles are rarely seen in the same concept, but these clever ads from Dailey Ideas and Creative Director Marcus Wesson pull that off quite successfully. In a typical motorcycle or car advertisement we concentrate on the action of the vehicle and the background becomes a blurred graphic element, but in this situation we needed to tell the story and have the "gag" read, while showing the motorcycle in action. Ebo Fraterman was chosen for this careful task, as his understanding of compositing imagery enabled us to tell the story and show off the motorcycle.

Shot On location East of Palmdale, CA. Pictured from left to right, Rob Lawrence, Ebo's rep, Ray Dougela, digital tech, Ebo Frateman, on camera, Dominic Disaia, Assistant. In the distance (from l to r) Thomas Gertz, Camera Assistant, Marcus Wesson, Creative Director and Denise Pelton, Account Director.